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Want to Be Enchanting?: 4 Tips, Part 1

Kymberly Williams-Evans, MA and Alexandra Williams, MA

We Exercised and Were Enchanted Early

When it came to attending the 2012 IHRSA Fitness Trade Show and Convention, who cares about being an early bird just to get a worm?! Yuck to worms! We hauled our hinies out of bed at 4:00 o’dark- big-yawn-o’clock to be able to hear social media gooorooo, and author Guy Kawasaki speak. Our mission –  Make it out the door (in Santa Barbara) by 5:00am to beat LA traffic and get to the LA Convention Center, parked, registered, and seated in the ballroom by 8:00. No traffic = 2 hour drive; In traffic = longer than all the Downton Abbey episodes strung together.

Ba da bing. We not only made it, but also we were early enough to hop on the new Precor AMT machine to try it out. Workout done by 7:45! We hoofed it over to the ballroom to have IHRSA VP of Industry Growth, Meredith Poppler send us to the “reserved” special people section up front. She must not have caught a whiff of our post-workout “glowiness.”

We were ready to be kept awake by Guy Kawasaki, who was giving the keynote talk based on his new book, “Enchantment: The Art of Changing Hearts, Minds, and Actions.” (Dear Guy – please feel free to send us an autographed copy as we were too cheap rushed to buy one).

Guy – we call him that as we are now best friends, seeing as how we had 6th row seats and all – was quite personable, authentic, and loaded with accessible tips. His premise is that you need to truly enchant your client, audience, customer, royal courtiers if you want to succeed.

Without further ado, we present the first 4 of Guy’s 10 Tips to Enchantment, the Enchanted a-Bridge-d version:

1) Achieve Likability

  • To be liked we must first like others. That means we must Accept Others No Matter What! Whether people look like us, believe as we do, act like us, make choices we would never make, we must accept people as they are in order to be ourselves accepted. Sounds easy; but this is HUGE! Oh – and kinda rare these days too if you follow national trends.
  • Make your default mode “yes.”

Kawasaki, Guy

2) Achieve Trustworthiness

  • To be trustworthy, you must also Trust Others.
  • Agree on something, no matter how far apart you and the other person/ entity seem to be. Find some point of commonality and agreement and proceed from there.

3) Look to Perfect

  • Guy was not saying to be perfect, but to strive to perfect (different emPHAsis) whatever you put out into the world.
  • Go for what is DICEE: Deep-Intelligent-Complete-Empowering-Elegant

4) Tell a Story

  • Plant a seed through narrative. People – your clients, customers, relatives, loved ones, friends, bosses, online pals – all love stories, so look for ways to present your message as a story.
  • Use salient points that people can relate to, which may not be the same terms you use in your profession or industry.


  1. calories vs miles–tell people how many miles they would have to run to burn a sausage breakfast, not how many calories are in that sausage;
  2. gigabytes vs # of songs–list the number of songs a player will offer, not how many gigabytes it holds as everyone can relate to song totals, not storage numbers.

Given that Enchantment has made it onto bestseller lists, that Guy is a richee rich popular guy with lots of influence and credibility, and that people hire him to speak at big events, we figure he must have walked the power walk. Talked the talk. Rocked the block. Basically we trusted his message.

If you want to change your life for the better, try out his suggestions. And come back next week for Part 2, Tips 5-10 courtesy of Guy and his visionary book, Enchantment. Send us a royalty check when you strike it happy!

Enter the Enchanted Realm here and now by subscribing to our YouTube channel and our blog. Follow us on Twitter: KymberlyFunFit and AlexandraFunFit. Please also follow us on Instagram: KymberlyFunFit and AlexandraFunFit. Or click on the icons in the right sidebar.

Readers: What is one way you might try to Enchant someone?


About Fun and Fit

Get practical exercise advice, your fitness questions answered, and cutting edge health edu-tainment that is accessible and doable from long time fitness experts, Kymberly Williams-Evans, MA and Alexandra Williams, MA. We have taught on land, sea, and airwaves for 3 decades on 4 continents. From writing to speaking, emceeing to hosting a radio show, reviewing products to teaching classes, we believe that little steps turn into big paths. Move a little more than the day before. FitFluential Ambassadors and award-winners both online and off.

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15 Responses to Want to Be Enchanting?: 4 Tips, Part 1

  1. Christine August 23, 2012 at 8:33 am #

    I absolutely love Guy. Read his book Art of the Start, too. Here, I posted on FB an autograph. ;)
    Christine recently posted..The Easy Way to Cut Up a MangoMy Profile

  2. Elle August 23, 2012 at 2:14 pm #

    Hey, some great tips here. Thanks for sharing them.

    And you know you are ALWAYS enchanting!
    Elle recently posted..Very Inspiring Blogger AwardMy Profile

  3. Erin @ Girl Gone Veggie August 23, 2012 at 5:04 pm #

    I love this! I’ve always wanted to be enchanting, now I have the steps! :D
    Erin @ Girl Gone Veggie recently posted..For The Love of CrepesMy Profile

    • Fun and Fit August 24, 2012 at 3:26 pm #

      Are you sure you were not already Enchanting? If not, then next week’s additional 6 steps are sure to send you into Land of Full Enchantment
      Fun and Fit recently posted..4 Stages to Healthier HabitsMy Profile

  4. STUFT Mama August 23, 2012 at 11:23 pm #

    Such great tips!!! I like the idea of telling a story. I’ve got to work on my enchanting business. He he.
    STUFT Mama recently posted..Thursday Thoughts and ThingsMy Profile

  5. Madeline @ Food Fitness and Family August 24, 2012 at 2:17 pm #

    You guys are the definition of enchanting … he should be studying you for his next book ;) Great tips though and thanks for sharing!
    Madeline @ Food Fitness and Family recently posted..Freshen Up your LifeMy Profile

    • Fun and Fit August 24, 2012 at 3:29 pm #

      Really? Oh we love you. As in, Real love that lasts as long as that nice compliment . We accept all nice words and pass them along. Maybe when Guy sends us a free, autographed copy of his book we can mention being featured in his next work. You too!
      Fun and Fit recently posted..Want to Be Enchanting?: 4 Tips, Part 1My Profile

  6. Carissa August 24, 2012 at 3:06 pm #

    Thanks for sharing those great tips. I especially like the beginning about loving and respecting others. There are so many approaches to fitness and even if you don’t agree or participate in some, those people who do still deserve respect and love because in the end it’s all about the FITness!
    Carissa recently posted..Iso-Attack At Home WorkoutMy Profile

  7. Dr. Lynn K. Jones August 28, 2012 at 4:28 pm #

    It fascinates me how Guy can be such a cross over superstar! Great (and super fun) blog!



    Dr. Lynn K. Jones
    Certified Personal, Life and Executive Coach
    Dr. Lynn K. Jones recently posted..Could Career Coaching Help You?My Profile


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