It’s that time of year again when we track down workout, exercise, and fitness trends and fill you in. Why? So you can be your best, most actively aging, up-to-date you. Is that too much to ask?Who loves spotting fitness trends? Especially for active women over 50 and baby boomers? Top 10… Click To Tweet
In prepping for a presentation on fitness trends for the North Atlantic Club Athletic Director Association’s conference held in Seattle at the Washington Athletic Club (WAC), I discovered a slew of predictions. The following promise to be of particular interest to actively aging midlife women:
Besides the fad that may become a trend of me trying to hold my abs engaged, you get five more fitness trends for 2016:
If you did your brain boosting exercises, which you monitored on your wearable technology outdoors at a resort after a healthy meal, then you’d see that the above 5 + 5 trends get us to the promised 10. Ta dum! Over and out — to move and look for more trends.
If you wonder which prior years’ trend predictions came true or fizzled, go here: Want to Know Top Insider Fitness Trends and Quotes?
and here: 5 Healthy Food Trends
and also here: Exercise Trends for the Over 50 Crowd
Heck, why not be the most informed trendtracker EVAH and also go here: I’m Spa-tacus and Other Spa Industry Trends
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Kymberly Williams-Evans, MA
Kymberly Williams-Evans, MA
We Feel So Spa-ritual!
Alexandra and I just returned from presenting at the second Tenaya Spa Wellness Retreat. We also presented at their first event, which we summarized in this post. We may not die with a lot of stuff, but we sure are rich in experiences! For one, who would have thought the gateway to Yosemite would be hiking-sandal weather and nearly snowless in mid-January? For another, who knew that smoked sturgeon tasted delicious when braised in tea?
Anyway, we drove up through sun, drought, and beautiful pine trees to offer two workouts: Drums Alive and ABC: Abs, Butt, Core and two workshops: Most Common Exercises Done Right and Wrong and 7 Movement Habits to Improve Your Brain Today. As presenters, we had the privilege to take part in the entire retreat. That included hearing American Spa magazine editor, publisher, and keynote speaker, Julie Keller Callaghan speak on Top Trends in the spa world.
Job Seekers Apply Here
One of the key points Julie made is that the spa industry is growing. No, make that Exploding. Faster than a hot flash in the middle of a public presentation. As in, if you know people needing career direction, steer them to a resort. It’s not solely baby boomers driving the growth. Just as many people (mostly women, no shocker there) ages 30-50 are going to spas as those 50-70.
Special Can Mean Affordable
I was actually surprised, because, seriously — who has the money to head to spas so often? How can a luxury industry be taking over the wellness world? Turns out one of the trends is what Julie calls “Specialty Solutions,” which are affordable, specific indulgences. If you want just your lashes, hair, or skin treated, you can now find “beauty bars” and express services at mainstream rates, for example. As well, bigger, more expensive spas are branching into shortened and price conscious versions of their traditional offerings. You can now find 3 day or weekend deals at resorts that once were weekly only.
Luxury to Mainstream
Another trend is that the industry is shifting from being considered a luxury to a necessity. More and more of us are heading to the mountains, beaches, jungles, and forests to de-stress, rejuvenate, and catch up on rest. Just as having a personal trainer shifted in the late 90s from the domain of the rich and famous to mainstream middle class clients, so too is the concept of heading to the spa. Because I neeeeeed it!
You Are Feeling Sleepy
A trend Julie coined “Deep Sleep” highlights a solution spa professionals are creating for the 70 million chronically sleep deprived Americans. From having sleep experts on staff to meals devised to enhance relaxation to dream inducing treatments, spas are addressing sleep needs to keep us well and healthy. Budget minded sleepyheads can now nap in special “cabins” that have customizable aromatherapy and sound settings. ZZZZzzzzzzzzzone out for 20-40 minutes for $1 a minute you catnappers!
Get Real, Be Authentic
While American Spa’s editor, Julie covered 10 key trends, I will share just one more big one here: “Keeping It Real.” Spa goers seek authenticity. They — you?– crave experiences unique to a given location. Spas attract guests with ingredients and services indigenous to the region. The Ascent Spa at Tenaya Lodge at Yosemite is right on top of that trend with its treatments. Many of the soaps, skin care products, oils, and scents they use come from local sources.
I did professional research on their authenticity by booking their “Half Dome (half hour) Hiker’s Delight lower leg massage. It was real all right. So real I went for a brief hike afterward just to test out the full foot effect. Worth it for sure! My feet felt so good I could have gone up Half Dome. (Ok, my knees did not work in harmony with this idea). So back I went to the Ascent Spa for my “thank you for presenting gift” of their Signature Firefall Body Treatment, which pays homage to the Yosemite historic firefall when parkgoers used to throw fires over the waterfall. A little dangerous, but I am on board to be a trendsetter for that spa treatment!
And we hope such delight lies in your future and budget. If you have been to spas lately, what trends are you spotting? Which trends do you HOPE kick in so you can take advantage of this booming industry? As for my sister and me, we hope our trend of presenting and teaching at such glorious places continues into the future. I want to be Spa-tacus. Yes, I’m Spa-tacus!
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