Kymberly Williams-Evans, MA
We Feel So Spa-ritual!
Alexandra and I just returned from presenting at the second Tenaya Spa Wellness Retreat. We also presented at their first event, which we summarized in this post. We may not die with a lot of stuff, but we sure are rich in experiences! For one, who would have thought the gateway to Yosemite would be hiking-sandal weather and nearly snowless in mid-January? For another, who knew that smoked sturgeon tasted delicious when braised in tea?
Anyway, we drove up through sun, drought, and beautiful pine trees to offer two workouts: Drums Alive and ABC: Abs, Butt, Core and two workshops: Most Common Exercises Done Right and Wrong and 7 Movement Habits to Improve Your Brain Today. As presenters, we had the privilege to take part in the entire retreat. That included hearing American Spa magazine editor, publisher, and keynote speaker, Julie Keller Callaghan speak on Top Trends in the spa world.
Job Seekers Apply Here
One of the key points Julie made is that the spa industry is growing. No, make that Exploding. Faster than a hot flash in the middle of a public presentation. As in, if you know people needing career direction, steer them to a resort. It’s not solely baby boomers driving the growth. Just as many people (mostly women, no shocker there) ages 30-50 are going to spas as those 50-70.
Special Can Mean Affordable
I was actually surprised, because, seriously — who has the money to head to spas so often? How can a luxury industry be taking over the wellness world? Turns out one of the trends is what Julie calls “Specialty Solutions,” which are affordable, specific indulgences. If you want just your lashes, hair, or skin treated, you can now find “beauty bars” and express services at mainstream rates, for example. As well, bigger, more expensive spas are branching into shortened and price conscious versions of their traditional offerings. You can now find 3 day or weekend deals at resorts that once were weekly only.
Luxury to Mainstream
Another trend is that the industry is shifting from being considered a luxury to a necessity. More and more of us are heading to the mountains, beaches, jungles, and forests to de-stress, rejuvenate, and catch up on rest. Just as having a personal trainer shifted in the late 90s from the domain of the rich and famous to mainstream middle class clients, so too is the concept of heading to the spa. Because I neeeeeed it!
You Are Feeling Sleepy
A trend Julie coined “Deep Sleep” highlights a solution spa professionals are creating for the 70 million chronically sleep deprived Americans. From having sleep experts on staff to meals devised to enhance relaxation to dream inducing treatments, spas are addressing sleep needs to keep us well and healthy. Budget minded sleepyheads can now nap in special “cabins” that have customizable aromatherapy and sound settings. ZZZZzzzzzzzzzone out for 20-40 minutes for $1 a minute you catnappers!
Get Real, Be Authentic
While American Spa’s editor, Julie covered 10 key trends, I will share just one more big one here: “Keeping It Real.” Spa goers seek authenticity. They — you?– crave experiences unique to a given location. Spas attract guests with ingredients and services indigenous to the region. The Ascent Spa at Tenaya Lodge at Yosemite is right on top of that trend with its treatments. Many of the soaps, skin care products, oils, and scents they use come from local sources.
I did professional research on their authenticity by booking their “Half Dome (half hour) Hiker’s Delight lower leg massage. It was real all right. So real I went for a brief hike afterward just to test out the full foot effect. Worth it for sure! My feet felt so good I could have gone up Half Dome. (Ok, my knees did not work in harmony with this idea). So back I went to the Ascent Spa for my “thank you for presenting gift” of their Signature Firefall Body Treatment, which pays homage to the Yosemite historic firefall when parkgoers used to throw fires over the waterfall. A little dangerous, but I am on board to be a trendsetter for that spa treatment!
And we hope such delight lies in your future and budget. If you have been to spas lately, what trends are you spotting? Which trends do you HOPE kick in so you can take advantage of this booming industry? As for my sister and me, we hope our trend of presenting and teaching at such glorious places continues into the future. I want to be Spa-tacus. Yes, I’m Spa-tacus!
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First of all, two of our long-standing favorite spas were in attendance, Rancho la Puerta and Glen Ivy Hot Springs, which has hosted our Christmas family get-together the past two years. (For more on Rancho la Puerta, read our review from last summer). At Thursday’s event, Glen Ivy Spa had a labyrinth you could walk (I didn’t, as I am terrible at being contemplative), plus they sent me home with lavender honey and a recipe for lavender honey muffins, which were popular with some family members; and not so much with the younger set!!
The Mandarin Oriental Hotel Group gave me a Calm Mind massage, with a focus on my Chinese dominating element of Flourish. This was perfect timing, as I mentioned I was fighting a bit of light vertigo, so the massage therapist worked to loosen up my very tight neck and jaw. I went away less dizzy, which made me very grateful. According to their recommendations, raspberries are one of my healing foods, which suits me perfectly.
I then had a Vitamin C Infusion mini facial from Massage Envy. They are ubiquitous in California and I was surprised to discover they are only eight years old! The woman who gave me my facial looked about 25, yet mentioned a college-aged daughter. Crikey, after that, I told her to do the same to my skin as she was doing to hers. I wish I had taken her picture, as she really did look 20 years younger than she is.
At the Oaks at Ojai booth, I made my very own Italian seasoning, AND met Sheila Cluff, the owner/ founder, who also happens to be a prolific author, fitness icon and ice skater. She’s been in the fitness biz longer than I have! I also stopped at the Matrix booth and test “walked” their latest technology treadmill. I rarely use a treadmill since I love group fitness so much, and find them boring, but this one had lots to keep me occupied, including movies on demand. Mostly I enjoyed chatting with the rep Doug, as he had on crazy blue patterned shoes, mismatched multi-colored socks, and an orange patterned shirt. He said everyone over 50 gets to dress as they please, and age in reverse like Benjamin Button, so I adopted him. A little plug here for fitness – exercise keeps you young. Actually, it can reverse aging in some cases (think dementia, metabolic syndrome, intelligence).
Since fitness is our game, and soccer legs are my, er, legs, I happily hopped on the Travaasa bike and pedaled my way to a kale smoothie. I don’t like chunks in my drinks, so I pedaled till it was smooth. Or till I reached Austin, Texas, where they have a resort! Either way.
New to me was the Sacred Waters massage, which I got from Aspira Spa of Wisconsin. The spa is on a lake considered sacred by its native peoples, and the plants and methods used in the massage were warm and smelled great. The 15 minutes went by way too quickly. I had to feign sleep. They were on to me. Ah, well. Good excuse to visit Wisconsin again.
I’ll add a tip that works for me – pretend you’re a marionette with a string running through the top of your head and down the center of your torso. Now imagine that the puppeteer is pulling the string up. If you’re more technical, just pretend it’s a plumb bob.
Because our Posture Series has made us so famous (hi Mom, hi Dad), we’ve been invited to a super duper event, where we’ll be offering posture assessments (and an energetic, fun Drums Alive class).
At the Yosemite Healthy Living Retreat at Tenaya Lodge, March 28-30, 2014 we’ll present a posture workshop, as well as a Drums Alive class to the attendees. Be part of Tenaya’s inaugural healthy retreat and join us at one of the world’s best wellness resorts (according to USA Today). Their focus is on interactive, fun, take home sessions and activities in a breathtaking setting.
Besides our classes, you will have exclusive access to wellness education on topics ranging from fitness and yoga to nutrition and personal care. Your weekend also includes special treatments in the Double Silver LEED-certified Ascent Spa, products and classes from Kimberly Parry Organics, and a hands-on culinary class and dinner with Executive Chef Frederick Clabaugh.
Why not book the weekend and join us? All kinds of good stuff going on for those with perfect (or imperfect) posture! You can focus on perfecting your gait too, by joining us on a walk right at the gateway to one of our nation’s most revered national parks.
No matter what, dear Posture Pals, do as the Dirty Heads suggest, and
“Stand tall, it gets a little better
I see the wall that we can break down together
Stand strong, it gets a little better now”
When you’re done singing and standing tall, sit down at your computer and book your trip to join us at Tenaya Lodge.
Photos: posture graphics – Dreaming in the deep south; all others – Tenaya Lodge