IDEA Fitness Journal has contracted with me for the past few years to cover the convention, with a specific eye toward food and group fitness. Who would say no to that? Not I. One of the benefits of attending is that I get a first look at the upcoming trends in the industry. I also get to write about those trends. One of my articles is already posted over at IDEA, so I hope you’ll read it: Diversity and Collaboration Mark an Outstanding Event.5 trends from the IDEA Fitness & Nutrition Convention that may affect U. #FitFluential #MidlifeBlvd Click To Tweet
Five trends I thought might interest you are as follows:
Dance, dance, dance – More styles were present than I recall in the past 35 years of this convention: Stomp (stepping), Bollywood, Dancing with the Stars-inspired ballroom, military and martial arts dance fusion, South African, and even a combo dance and Step workout. People our age are rediscovering the joys of dance and I expect to see clubs and studios offering more depth to their dance programming.
Celebrity-based workouts – Probably due to social media breaking down barriers, it’s now possible to work out and even chat with some of your favorite celebrities. Louis van Amstel of DWTS, Jillian Michaels of Biggest Loser, Cassy Ho of Pop Pilates – all were there sharing info on their latest workout programs and leading classes. Look for more celebrities crossing the barrier from on-screen to in-person.
Link between nutrition and behavior – This year had a summit track inside the wider convention – the first-ever IDEA World Nutrition & Behavior Change Summit. For a full day, experts from places such as Stanford, Harvard, Yale and University of Colorado Anschutz Medical Campus came to speak about the link between food and behavior change. Though it may seem obvious in hindsight, it’s groundbreaking to see researchers, medical doctors and health coaches/ psychologists come speak to thousands of fitness professionals. I expect to see further strengthening of the ties between these groups.
Link between food and fitness – Again, this may seem obvious, but for many years the healthy food people had their conventions and made no mention at all about the link between eating and exercise. So the fitness world went to the food people and invited them to speak and exhibit at the fitness convention. Not only are the healthy food vendors now coming to where the fitness pros are, the fitness pros themselves are now getting additional certifications in nutrition. Your instructors and trainers have more knowledge than ever about eating healthfully.
Boomers are different from older adults – At past conventions, people over 50 were sort of lumped together at lectures and workshops. Of course, the needs and goals of an active 50-year-old tend to be different than those of a frail 85-year-old. And this year, more sessions than ever delineated between the groups. My sister was one of the presenters on Boomer Fitness. We are the first generation to intentionally embrace (to a degree) exercise as a way to to stay healthy post-college. I believe that more clubs will be offering demographic-based programming, especially for the Boomer market.
Look for an upcoming post from my sis about the trends she spotted at the convention.
Alexandra Williams, MA
Kymberly Williams-Evans, MA
Uh oh, but the two biggest trends don’t bode well for midlifers.
We baby boomers are the first generation to grow up with exercise as part of our post high school curriculum. Our parents did not transition from youth to adulthood expecting to work out the rest of their lives. (I’m talking national averages here as I don’t know YOUR parents, of course). With our years of continuous movement comes a toll: aches and pains — yes, I did teach up to 20 high impact classes per week back when I was young and immortal.
In Implementing Anti-Aging Solutions Into Fitness, session leader, Sue Hitzmann asked participants “who suffers from chronic pains that limit your life?” Out of 200 fitness pros, at least 195 of them raised their hands, myself included. And that’s a group that knows how to move with good form and body awareness. Youch and ouch! Apparently this high percentage of injury sufferers is the new norm, especially for the over 50 crowd.
You can believe that the companies at the IDEA trade show know this, as there were a lot of booths devoted to pain relief. Whether via creams, programs, massages, electrical stimulation, rollers, supplements, or mind/body techniques, the services and products addressing pain were in dramatic ascendancy! So you could say this is a good trend, insofar as solutions are out there. (Yes, I searched for the magic wand for better knee joints, but heard it was on aisle 245 ¾, which I never found.)
As Alexandra alluded to in her post, about feeling invisible as she ages hard core is in! “Go Hard or Go Home” is the new mantra. Oooommm, OMG! If you want me to do high impact moves, you’d better be ready to wipe up more than my sweat. (insert incontinence ad here). Back in the 80s and 90s, a common excuse for avoiding the gym was “I have to get in shape before I can head to the gym.” We have come so far since then. Let’s not return, but look ahead at how much tailored movement can help our midlife bodies and minds. Much as I’d love to go back to the future and bring back my younger body all gift wrapped and shiny, it ain’t a gonna happen. I love to work with purpose and to sweat puddles and oodles (I think those words combine to make sweaty poodles: Rough Ruff are you Tough Enough??!) But if you look again at Trend #1, workouts based on More, Harder, Faster, Louder, Sharper, Barfier actually hurt.
Ya feel me? Fortunately fitness professionals are creative and dedicated. They (maybe my sis and I??) will find more solutions for baby boomers who want to move energetically, work out intently, and age actively. We know it’s possible to do so while increasing body comfort, not adding to our dis-ease . Gravity has its benefits, just not on my joints and face. Am I right? Don’t drop down and give me 100. Stay up! Do what you enjoy and can sustain for your enlivened future!
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Readers: What is your least favorite or most painful exercise? What trend(s) do you see in the fitness industry? What crazy move do you want to try?