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6

5 Trends from the Annual Fitness Convention

I recently attended the IDEA World Fitness and Nutrition Convention, which is the annual event for fitness professionals. We come to learn the latest trends in fitness programming, healthy nutrition and business practices, as well as checking out hundreds of booths in the Expo for the latest products and services.

cafe gratitude, IDEA Convention

IDEA Fitness Journal has contracted with me for the past few years to cover the convention, with a specific eye toward food and group fitness. Who would say no to that? Not I. One of the benefits of attending is that I get a first look at the upcoming trends in the industry. I also get to write about those trends. One of my articles is already posted over at IDEA, so I hope you’ll read it: Diversity and Collaboration Mark an Outstanding Event.

5 trends from the IDEA Fitness & Nutrition Convention that may affect U. #FitFluential… Click To Tweet

Five trends I thought might interest you are as follows:

Dance, dance, dance – More styles were present than I recall in the past 35 years of this convention: Stomp (stepping), Bollywood, Dancing with the Stars-inspired ballroom, military and martial arts dance fusion, South African, and even a combo dance and Step workout. People our age are rediscovering the joys of dance and I expect to see clubs and studios offering more depth to their dance programming.

Dance at IDEA World

Somewhere in the center, Louis van Amstel is leading a conga line.

Celebrity-based workouts – Probably due to social media breaking down barriers, it’s now possible to work out and even chat with some of your favorite celebrities. Louis van Amstel of DWTS, Jillian Michaels of Biggest Loser, Cassy Ho of Pop Pilates – all were there sharing info on their latest workout programs and leading classes. Look for more celebrities crossing the barrier from on-screen to in-person.

Link between nutrition and behavior – This year had a summit track inside the wider convention – the first-ever IDEA World Nutrition & Behavior Change Summit. For a full day, experts from places such as Stanford, Harvard, Yale and University of Colorado Anschutz Medical Campus came to speak about the link between food and behavior change. Though it may seem obvious in hindsight, it’s groundbreaking to see researchers, medical doctors and health coaches/ psychologists come speak to thousands of fitness professionals. I expect to see further strengthening of the ties between these groups.

nutrition at IDEA World

Fruit, cereal and yogurt parfait. Yum.

Link between food and fitness – Again, this may seem obvious, but for many years the healthy food people had their conventions and made no mention at all about the link between eating and exercise. So the fitness world went to the food people and invited them to speak and exhibit at the fitness convention. Not only are the healthy food vendors now coming to where the fitness pros are, the fitness pros themselves are now getting additional certifications in nutrition. Your instructors and trainers have more knowledge than ever about eating healthfully.

Boomers are different from older adults – At past conventions, people over 50 were sort of lumped together at lectures and workshops. Of course, the needs and goals of an active 50-year-old tend to be different than those of a frail 85-year-old. And this year, more sessions than ever delineated between the groups. My sister was one of the presenters on Boomer Fitness. We are the first generation to intentionally embrace (to a degree) exercise as a way to to stay healthy post-college. I believe that more clubs will be offering demographic-based programming, especially for the Boomer market.

Inspire at IDEA World

Boomers love to be inspired to move. In any way available.

Look for an upcoming post from my sis about the trends she spotted at the convention.

Alexandra Williams, MA

12

What Does Your Fitness Future Hold? Two Troublesome Trends from IDEA

Kymberly Williams-Evans, MA

IDEA World 2014 and KymberlyWhat’s in your wallet fitness future? What fun fit facts and trends did Alexandra and I pick up at the recent IDEA World Convention for fitness professionals that might affect your active life?

Uh oh, but the two biggest trends don’t bode well for midlifers.

Hurts so Good Bad

1)  Trend one was the focus on dealing with chronic pain.

We baby boomers are the first generation to grow up with exercise as part of our post high school curriculum. Our parents did not transition from youth to adulthood expecting to work out the rest of their lives. (I’m talking national averages here as I don’t know YOUR parents, of course). With our years of continuous movement comes a toll: aches and pains — yes, I did teach up to 20 high impact classes per week back when I was young and immortal.

20140814 IDEA Anaheim Copyright 2014 Len  Spoden Photography.

IDEA Trade Show Shows Off!

In Implementing Anti-Aging Solutions Into Fitness, session leader, Sue Hitzmann asked participants “who suffers from chronic pains that limit your life?”  Out of 200 fitness pros, at least 195 of them raised their hands, myself included. And that’s a group that knows how to move with good form and body awareness. Youch and ouch! Apparently this high percentage of injury sufferers is the new norm, especially for the over 50 crowd.

You can believe that the companies at the IDEA trade show know this, as there were a lot of booths devoted to pain relief. Whether via creams, programs, massages, electrical stimulation, rollers, supplements, or mind/body techniques, the services and products addressing pain were in dramatic ascendancy! So you could say this is a good trend, insofar as solutions are out there. (Yes, I searched for the magic wand for better knee joints, but heard it was on aisle 245 ¾, which I never found.)

lank on a plank at Rancho la Puerta

Moves I want to do: Plank on a plank.

Fitness for the Fit

2) The second trend that whumped me upside the head is the return to fitness programs for the fit.

As Alexandra alluded to in her post, about feeling invisible as she ages hard core is in! “Go Hard or Go Home” is the new mantra. Oooommm, OMG! If you want me to do high impact moves, you’d better be ready to wipe up more than my sweat. (insert incontinence ad here). Back in the 80s and 90s, a common excuse for avoiding the gym was “I have to get in shape before I can head to the gym.” We have come so far since then. Let’s not return, but look ahead at how much tailored movement can help our midlife bodies and minds. Much as I’d love to go back to the future and bring back my younger body all gift wrapped and shiny, it ain’t a gonna happen. I love to work with purpose and to sweat puddles and oodles (I think those words combine to make sweaty poodles: Rough Ruff are you Tough Enough??!)  But if you look again at Trend #1, workouts based on More, Harder, Faster, Louder, Sharper, Barfier actually hurt.

I want to be able to do this: Kymberly hanging from atch at R la PWithout feeling as though I landed in this:

Ranch cactus

Turn the (Heart) Beat Around; Got to Avoid Concussion

Ya feel me? Fortunately fitness professionals are creative and dedicated. They (maybe my sis and I??)  will find more solutions for baby boomers who want to move energetically, work out intently, and age actively. We know it’s possible to do so while increasing body comfort, not adding to our dis-ease . Gravity has its benefits, just not on my joints and face. Am I right? Don’t drop down and give me 100. Stay up! Do what you enjoy and can sustain for your enlivened future!

Does your event need education, motivation, and fit-elation? Call us to speak at (805) 403-4338 or email info@funandfit.org.

Confortably move your way to our YouTube channel for short videos that will improve your active aging adventure! Have you subscribed yet to our blog? Please follow us on google+Alexandra and +Kymberly, on Twitter: AlexandraFunFit and KymberlyFunFit and Instagram: KymberlyFunFit and AlexandraFunFit.

Readers: What is your least favorite or most painful exercise?  What trend(s) do you see in the fitness industry? What crazy move do you want to try?