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6

5 Trends from the Annual Fitness Convention

I recently attended the IDEA World Fitness and Nutrition Convention, which is the annual event for fitness professionals. We come to learn the latest trends in fitness programming, healthy nutrition and business practices, as well as checking out hundreds of booths in the Expo for the latest products and services.

cafe gratitude, IDEA Convention

IDEA Fitness Journal has contracted with me for the past few years to cover the convention, with a specific eye toward food and group fitness. Who would say no to that? Not I. One of the benefits of attending is that I get a first look at the upcoming trends in the industry. I also get to write about those trends. One of my articles is already posted over at IDEA, so I hope you’ll read it: Diversity and Collaboration Mark an Outstanding Event.

5 trends from the IDEA Fitness & Nutrition Convention that may affect U. #FitFluential… Click To Tweet

Five trends I thought might interest you are as follows:

Dance, dance, dance – More styles were present than I recall in the past 35 years of this convention: Stomp (stepping), Bollywood, Dancing with the Stars-inspired ballroom, military and martial arts dance fusion, South African, and even a combo dance and Step workout. People our age are rediscovering the joys of dance and I expect to see clubs and studios offering more depth to their dance programming.

Dance at IDEA World

Somewhere in the center, Louis van Amstel is leading a conga line.

Celebrity-based workouts – Probably due to social media breaking down barriers, it’s now possible to work out and even chat with some of your favorite celebrities. Louis van Amstel of DWTS, Jillian Michaels of Biggest Loser, Cassy Ho of Pop Pilates – all were there sharing info on their latest workout programs and leading classes. Look for more celebrities crossing the barrier from on-screen to in-person.

Link between nutrition and behavior – This year had a summit track inside the wider convention – the first-ever IDEA World Nutrition & Behavior Change Summit. For a full day, experts from places such as Stanford, Harvard, Yale and University of Colorado Anschutz Medical Campus came to speak about the link between food and behavior change. Though it may seem obvious in hindsight, it’s groundbreaking to see researchers, medical doctors and health coaches/ psychologists come speak to thousands of fitness professionals. I expect to see further strengthening of the ties between these groups.

nutrition at IDEA World

Fruit, cereal and yogurt parfait. Yum.

Link between food and fitness – Again, this may seem obvious, but for many years the healthy food people had their conventions and made no mention at all about the link between eating and exercise. So the fitness world went to the food people and invited them to speak and exhibit at the fitness convention. Not only are the healthy food vendors now coming to where the fitness pros are, the fitness pros themselves are now getting additional certifications in nutrition. Your instructors and trainers have more knowledge than ever about eating healthfully.

Boomers are different from older adults – At past conventions, people over 50 were sort of lumped together at lectures and workshops. Of course, the needs and goals of an active 50-year-old tend to be different than those of a frail 85-year-old. And this year, more sessions than ever delineated between the groups. My sister was one of the presenters on Boomer Fitness. We are the first generation to intentionally embrace (to a degree) exercise as a way to to stay healthy post-college. I believe that more clubs will be offering demographic-based programming, especially for the Boomer market.

Inspire at IDEA World

Boomers love to be inspired to move. In any way available.

Look for an upcoming post from my sis about the trends she spotted at the convention.

Alexandra Williams, MA

8

Top 10 Fitness Trends: Aging Actively is SOooo 2016

Top Ten Fitness Trends

And the Top 10 Fitness Trends are…

Who loves tracking fitness trends? (Besides my sis and me, though we’d love to think we start them). Are you a baby boomer fitness trendsetter or trendspotter? Perhaps you’re simply waiting to figure out what other women over 5o are doing that’s working so you know where to direct your exercise energy. Clever of you, for sure!

Time to Track Fitness Trends

It’s that time of year again when we track down workout, exercise, and fitness trends and fill you in. Why? So you can be your best, most actively aging, up-to-date you. Is that too much to ask?

Who loves spotting fitness trends? Especially for active women over 50 and baby boomers? Top 10… Click To Tweet
NACAD fitness trends talk at WAC

Thanks, I do feel welcomed. Now let’s trendset!

In prepping for a presentation on fitness trends for the North Atlantic Club Athletic Director Association’s conference held in Seattle at the Washington Athletic Club (WAC), I discovered a slew of predictions. The following promise to be of particular interest to actively aging midlife women:

Five that Jive and Keep us Alive

  1. Programs tailored to older adults.
  2. Functional fitness training — emphasis on moves and group classes that mimic or enhance activities of daily living, including balance, strength, and power.
  3. Wearable technology for many purposes — to measure physiological responses to training, track workouts, monitor caregiving of our aging parents, to name just a few examples.
  4. Experiences as a driving factor to exercise, not just working out to work out. Perhaps the biggest example is those of us who exercise in order to travel. Baby boomers are traveling like no generation before or currently. And we don’t want to sit on the bus, either! Midlife adventure travel is going up, up, up just like the airplanes carrying us to new destinations.
  5. Educational workshops for exercisers, who are looking for intellectual fulfillment as well as physical.  Have you attended a talk at your club, gym or spa? You’re a trendsetter!

Besides the fad that may become a trend of me trying to hold my abs engaged, you get five more fitness trends for 2016:

Five to Thrive

  1. Demand for educated, experienced, certified fitness professionals. (While I was surprised to see this as a trend, I suuuuuure do welcome it. Women over 50 are smart enough to demand qualified pros, not to be seduced by celebrities and social media darlings whose main qualifications are lots of followers on pinterest and revealing photos on instagram. No, I’m not covetous of those ripped abs. Well, not enough to actually do much about it. I’m busy. …….. Busy relaxing and researching trends).
  2. Healthy food choices as a renewed focus, especially looking at eating habits that enhance our brains, are more resource conscious, and serve social values. Contrast this to the past 50 years of making eating decisions based on convenience and/ or weight loss.
  3. kayaking on Whiskeytown LakeOutdoor activity. Do you see where this dovetails with the travel plans boomers have?
  4. Brain boosting movement. As we watch our parents suffer from memory loss, cognitive decline, and dementia, a whole heckuvalot of us baby boomers are saying “nuh uh” to that. Given the advances in medical technology (MRIs, brain scans) and neuroplasticity, we can now train the brain while bolstering the body. Who doesn’t love a twofer?
  5. Spa visits. This trend was another surprise for me given the recent recession. Apparently we are spending billions on destination resorts, day spas, walk in treatments, wellness retreats and the like. Much as personal training shifted from a luxury for the wealthy to a mainstream “need” for the middle class, spa treatments are undergoing a similar reappraisal. Again, baby boomers are leading the way as we redefine body work as a health and wellness enhancer, not just a pampered relaxation moment.
2 of these top 10 fitness trends surprised us. Click To Tweet
Fitness trends presentation for WAC

What my talk for WAC covers: Yak, yak, yak, hope they ask me back!

If you did your brain boosting exercises, which you monitored on your wearable technology outdoors at a resort after a healthy meal, then you’d see that the above 5 + 5 trends get us to the promised 10. Ta dum! Over and out — to move and look for more trends.

If you wonder which prior years’ trend predictions came true or fizzled, go here: Want to Know Top Insider Fitness Trends and Quotes?

and here: 5 Healthy Food Trends

and also here: Exercise Trends for the Over 50 Crowd

Heck, why not be the most informed trendtracker EVAH and also go here: I’m Spa-tacus and Other Spa Industry Trends

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Kymberly Williams-Evans, MA

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7

Fitness Finds at the Health Freedom Expo

Kymberly Williams-Evans, MA and Alexandra Williams, MA

We spent last Sunday at the Health Freedom Expo, which showcased “alternative” health information and products. Why is “alternative” in quotes? Because people tend to think of traditional medicine & health as being somewhat untraditional, at least here in the U.S.

About to Enter the Crystal Zone!

There was quite a lot to choose from at the booths: crystals, reflexology, horoscope and aura readings, green greener and greenest drinks, negative ion clothing, Essential Oxygen organic Brushing Rinse (we got to meet the company founder, Mystica, who was adorable!) and even bouncing fitness chairs. Some of the offerings called to us (hello, foot massage); some smelled too much like the patchouli oil we wore in junior high. (Ahem – that ALEXANDRA wore; Kymberly was not as rebelliously cool.)

[youtube]http://www.youtube.com/watch?v=O5wjjwrr0HE[/youtube]

 

 

We’ve gone to so many conventions in the past 20-odd years that we’ve come to expect the educational sessions to be … well … educational. In this respect, we were disappointed, as some of the sessions we attended were sales pitches. One speaker claimed to have scientific backing, then went through the slides so quickly that we barely had time to read the quote that actually said something a bit different.

Other than that, we had a lovely time, though we wish the negative ion underwear came in a sexier version! Alexandra even won a free 30 day supply of BOKU super food. Now she can be even more super-cali-fragi-listic!

If you decide to attend next year, skip the sessions and just spend a day wandering through the Expo. And try the vibrating “exercise” machine.  Word is it burns about 600 kcals per hour. Right, and Kymberly can cook.

Hotties Getting Hot

As proof we’ll try whatever cool gadgets catch our eye, here we are in the detox portable thermal infrared sauna! And we LOVED it!

Next up for our March Mayhem of Events is the Natural Products Expo West. Not only will we spend 4 days trying out all the latest and tastiest in the natural and organic products world, but also we’ll be presenting (yes, an actual educational session).  Come to our presentation if you dare! Mwah haaa!