In our recent post that shared the first 4 tips to be enchanting, you discovered, well, four hot tips! We up the enchantment ante now with the final 5 tips from Guy Kawasaki (hint: no Kawasaki motorcycles were harmed in the non-filming of this post, mainly because Guy is not that Kawasaki). These success tips come from a keynote talk Guy gave at the 2012 IHRSA Convention we attended and are based on his recent book, “Enchantment: The Art of Changing Hearts, Minds, and Actions.”
5) Overcome Resistance
- You will encounter naysayers, opposition, and heel diggers. Be prepared for resistance so you can meet it with calm and support. One way is to use a dataset to overcome a mindset. In other words, if you are dealing with someone who is stuck in a contrary perspective, have facts, figures, and good data to present the most accurate picture possible.
- Enchant all the Influencers. Find the key people who influence the group and let them help you address resistance.
6) Be a Presenter
- Learn to present your ideas both formally and informally. Organize your thoughts and vision so you can offer them succinctly and passionately. Customize your presentation for each audience.
- Use presentations to Sell Your Dream — of confidence, health, fitness, beauty, technology –whatever your dream is. Transmit your excitement in your presentation.
- Keep the presentation down, lasting no more than 20 minutes, showing 10 slides, using 30 point font. Staying in these parameters will be challenging, yet most effective for your listeners.
7) Use Technology
- Take advantage of technology and new means to reach people. Don’t insist on staying with traditional ways, but embrace what technology offers to spread your message.
- Remove technology speed bumps that hinder compliance or acceptance.
- For example why add captcha (the requirement that site visitors type in coded words or numbers before having a comment accepted online) to your website comment area? It’s a speed bump that deters communication. Reduce the hurdles and hoops people have to go through and under to reach you.
- Always, provide high value and great content. Offer either Info, Insights, or Assistance
8 Enchant Up
- Drop everything else and prioritize the most important and influential people first: your boss, your spouse, whoever it is you are most wanting to enchant — focus on that person.
- Deliver bad news early. The sooner you get the bad news out in the open, the more opportunity you have to fix the problem.
- Empower action. Let those who work for you or report to you, have authority to resolve problems on their own. Allow employees as much authority and decision-making ability as possible.
- Suck it up when you have to and move on to the next chance to Enchant.
9) Don’t Suck; Enchant!
- (That really was it for Guy’s last tip.)
Readers: From the list above, what have you done to be enchanting lately? We’d love to help celebrate your successes. At the very least we want to say “Don’t Suck: Enchant!”
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Photo credits: Kawasaki Motorcycles, CreativeCommons: aloshbennett









Great post…love all the Enchanting going on
Tara Burner recently posted..Whooha Gear Review & Giveaway
Lots of great points and things to think about here. And they apply to many different situations in life! I shall try to enchant some influencers; you two!
Tamara recently posted..Trigger foods: identify, remove and resist them to jump start weight loss
Great tips! Who doesn’t want to be enchanting?
I fully agree with removing captcha. VERY annoying!
Angela @ Happy Fit Mama recently posted..Zucchini Muffins
love love the BE A PRESENTER!!!!
Love this. I’m still working on enchanting as it has never been my forte. But I’m getting there! Thank you for some inspiration!
Heidi @BananaBuzzbomb recently posted..To Race Or Not To Race
Great post and tips!
Kierston recently posted..WIAW: Plain and Simple!
Love these tips! I’m going to go back and read the first part as well. I love the tip to be a presenter and share what you know. That’s one of my goals for the next year!
Laura @ Mommy Run Fast recently posted..A special interview and Summer Ratatouille
Great tips, girls! I have actually read some books by Kawasaki and I loved them, although I hear that the guy is regarded as a controversial subject topic… I love the stuff about knowing how to present, unfortunately nerves get the best of me most times. I guess learning to overcome those fears should be one of my goals.
Mariella Lombardi recently posted..Reinvent Your Diet for Type 2 Diabetes
Great tips. I particularly like the presentation ones.
And, for all that is good in this world, yes, please get rid of that darn captcha thing.
MCM Mama recently posted..The best laid plans…
ok this might be silly but I actually think my biggest take away is about enchanting my husband! I spend so much time working on my writing and commenting on blogs and not enough time doing extra special things for him
Amanda @RunToTheFinish recently posted..Meditation: September Challenge