In our recent post that shared the first 4 tips to be enchanting, you discovered, well, four hot tips! We up the enchantment ante now with the final 5 tips from Guy Kawasaki (hint: no Kawasaki motorcycles were harmed in the non-filming of this post, mainly because Guy is not that Kawasaki). These success tips come from a keynote talk Guy gave at the 2012 IHRSA Convention we attended and are based on his recent book, “Enchantment: The Art of Changing Hearts, Minds, and Actions.”
5) Overcome Resistance
- You will encounter naysayers, opposition, and heel diggers. Be prepared for resistance so you can meet it with calm and support. One way is to use a dataset to overcome a mindset. In other words, if you are dealing with someone who is stuck in a contrary perspective, have facts, figures, and good data to present the most accurate picture possible.
- Enchant all the Influencers. Find the key people who influence the group and let them help you address resistance.
6) Be a Presenter
- Learn to present your ideas both formally and informally. Organize your thoughts and vision so you can offer them succinctly and passionately. Customize your presentation for each audience.
- Use presentations to Sell Your Dream — of confidence, health, fitness, beauty, technology –whatever your dream is. Transmit your excitement in your presentation.
- Keep the presentation down, lasting no more than 20 minutes, showing 10 slides, using 30 point font. Staying in these parameters will be challenging, yet most effective for your listeners.
7) Use Technology
- Take advantage of technology and new means to reach people. Don’t insist on staying with traditional ways, but embrace what technology offers to spread your message.
- Remove technology speed bumps that hinder compliance or acceptance.
- For example why add captcha (the requirement that site visitors type in coded words or numbers before having a comment accepted online) to your website comment area? It’s a speed bump that deters communication. Reduce the hurdles and hoops people have to go through and under to reach you.
- Always, provide high value and great content. Offer either Info, Insights, or Assistance
8 Enchant Up
- Drop everything else and prioritize the most important and influential people first: your boss, your spouse, whoever it is you are most wanting to enchant — focus on that person.
- Deliver bad news early. The sooner you get the bad news out in the open, the more opportunity you have to fix the problem.
- Empower action. Let those who work for you or report to you, have authority to resolve problems on their own. Allow employees as much authority and decision-making ability as possible.
- Suck it up when you have to and move on to the next chance to Enchant.
9) Don’t Suck; Enchant!
- (That really was it for Guy’s last tip.)
Readers: From the list above, what have you done to be enchanting lately? We’d love to help celebrate your successes. At the very least we want to say “Don’t Suck: Enchant!”