Organic milk has nutritional advantages over conventional – In a meta-analysis of 170 published studies, researchers found that organic milk had 56% higher healthy omega-3 fatty acid levels than conventional milk. The study, led by Carlo Leifert of Newcastle University, also found that organic dairy provides other health benefits such as higher levels of conjugated linoleic acid (why do I always think of French verbs when I hear the word “conjugated”?), iron, carotenoids, and Vitamin E. The milk in this study is bovine, not plant-based.Switching from a conventional 2 #organic diet reduced pesticides in children in just 7 days.… Click To Tweet
An organic diet can reduce exposure to some pesticides – According to a study run by UC Berkeley’s Center for Environmental Research and Children’s Health (along with U of Maryland’s Institute for Applied Environmental Health & Emory University Rollins School of Public Health, 40 Mexican-American children living in agricultural and urban communities in California reduced their exposure to some pesticides by switching to an organic diet. The two highlights of this study are that a number of the children reside in agricultural communities, and that the improvements were seen after only a week. “An organic diet was significantly associated with reduced urinary concentrations of nonspecific dimethyl OP insecticide metabolites and the herbicide 2,4-D in children.”
Neonicotinoids pose a high risk to the bee population – Wonder what a neonicotinoid is? Notice how it seems like the word “nicotine” is in the middle of the word? From the Oxford Dictionary: “Any of a class of synthetic compounds having a chemical structure similar to that of nicotine and related alkaloids, used as systemic insecticides on plants and as topical or systemic insecticides on animals.” All you need to remember is BAD. The bee population has been decimated over the past few years, and a lot of scientific data suggest a link to neonicotinoid pesticides use. Want some GOOD? “The presence of native habitat in close proximity to farms may sfeguard wild bees from the negative effects of pesticide use.”
If you want to focus on a few veggies and fruits that are most affected by pesticide, these are the dirty dozen:
Sweet bell peppers
Alexandra Williams, MA
So this post is about some of the things I’ve recently done that make life easier and more enjoyable. And yes, much happier and healthier. See if any of these resonate with you.
Attend ShiftCon – This social media conference focuses on wellness, health, and the environment. Bloggers, brands and non-governmental organizations come together to share information about living our values through our food, skin care, household products, activism, and how we treat the environment. Keep a particular eye out for Orgain, Thrive Market, and Stonyfield Organics. They are game-changing companies.
I support organic, non-GMO, labelled products. I want to know what I’m eating and putting on and in my body. Eighteen years ago I had to learn to cook from scratch and read labels due to my son’s allergies and delays, and his health is extremely important to me. Being unaware is an excuse, not an explanation, so I like to stay aware. And I know that my money is my vote.
Visit My Hometown – ShiftCon was held in Manhattan Beach, which is next to Hermosa Beach, where I grew up. So I spent some time walking and taking pictures. In some ways the visits back to Hermosa make me sad, and I’m not sure why, yet overall I feel at peace and can focus on the arc of my life. I don’t want to move back there, but I sure do love the emotional attachment, history, and memories.
Move Into Downtown Santa Barbara – For the past ten years, we’ve lived at the top of a mountain, with driving being the only travel option. Taking all the other chores out of the equation (and they are overwhelming on their own), just the chauffeuring was taking up hours and hours of my time, as I was the only driver in the house. Now my younger son and I are living in a place where he can walk or take the bus (he is blind at night, so I’ll be doing some driving, which is way better than constant driving).
Since I’m not driving as much, I’m using the time to pick up more writing and social media jobs. And put more of my photos up for sale. Feel free to hire me. I’m very good. The cat is all settled in (no more barfing or peeing on my bed), and the dog is now here too.
Block Out People Who Add Stress – If you get into a situation where you are the caretaker for someone, shed yourself of the idea that you have to answer to anyone except those who are directly impacted. Heck, even if you’re not a caretaker, do this. Opinions are stressful; solutions are helpful. Answer every inappropriate or judgmental question with “May I tell you how you can be helpful?” That usually works.
If I had tried to solve all my big problems over the past year, I would have been stuck because I was too overwhelmed. So I am solving one thing at a time. I cannot help others if I don’t stay healthy and happy. The martyr thing is overmarketed. Now, who wants to come over and help me plant hedges and a garden?
What do you do to keep yourself and your loved ones healthy and happy?
by Alexandra Williams, MA
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Are you over 50, one day hope to be, or have loved ones who are? Then the following quotes and key points from the recent IDEA World Health and Fitness Convention are for you! And you! And, yes, you too! All of yahs! And your parents, as well. But only if you want to live healthier, smarter, or better.
My prior post promised to share the good stuff from the trend setting sessions beyond Day 1 at IDEA. This year’s convention theme was “Inspire, Connect, Transform.” We hope the following quotes and highlights do that for you.
Day 2 started with one of my favorite subjects: the effects on the brain from movement. Who among you knows someone with Alzheimer’s or memory loss or slowing mental capacity? Of course such ravages will never happen to us, right?
Guess what? “A case of dementia is diagnosed every 4 seconds in the U.S. If our nation were to increase its activity by 25%, we would decrease dementia cases by 1 million per year! Over 10% of adults 65 and older, and more than 50% of those past 80 have some sort of cognitive impairment.” And with these stats that take one’s breath away faster than an elliptical machine on an incline, expert presenter, Fabio Comana opened his talk, Brain Fitness.
“If you want to live longer, work in 20 minutes daily of cardio activity.” And if you want to know what’s going on in those added years, “a mere 8-12 minutes a day of aerobic exercise improves cognition.” You want to be smart and minimize dementia in your later years? Take Fabios’s advice. Don’t just think about moving. Move to think!
So I did. Over to the next session with one of my favorite presenters, Shari Kalkstein who specializes in physical function for people 70 and older. Also known as “parents of baby boomers.” Am I right? If you want your parents (insert “yourself when older”) to be independent and active as long as possible, then Shari’s protocols and warnings are important. (Click on her links to see exercises, assessments, and practical tips).
Her session, I’ve Fallen, made a strong case for preventing falls and setting up the home to account for them when they happen. And they will. “More than 18,000 older adults died from injuries related to falls in 2007. In 2008, more than 2 million older adults were treated in emergency rooms due to fall injuries.” Wonder where most falls occur? In the home, where, as Shari says, “we have complete control over our environment.” Like her, my sis and I have lots of practical moves and solutions to address this reality.
After I’ve Fallen, I moseyed my way to The Future of Fitness Technology with Marco Della Torre. Spoiler alert – I earned an IDEA Fitness Inspiration Medal by correctly answering his stumper question. And talk about a coincidence, turns out Marco is one of the co-founders of Basis, now owned by Intel, the company from which I won a Basis fitness and sleep tracker. So I won two technology related prizes in a row! Yup, it’s always worthwhile to get to the IDEA Trade Show between and after educational sessions. Anyway, wearable technology is big and about to go humongous! Ready to take advantage of fun high tech fitness gear? Check out a few of our posts on the subject:
Accepting and agreeing that fitness technology will wield an ever growing impact on our workout lives, I loved how Marco ended his talk: “The biggest trend coming in wearable tech is that new ideas and products will bring people closer, rather than driving them apart.” Think about that for a sec. Instead of seeing the top of people’s heads as they bend over their phones and pedometers, you’ll be in a new world of gadgets that connect you with others more and more.
Imagine a community of like-minded, actively aging, high-functioning people who interact personally via stuff not yet invented. Might you already have something close to this? It’s coming, so be ready to Inspire, Connect, and Transform! Or maybe you will Invent the next best thing that gets people to exercise and enjoy the benefits of lifelong movement. I’ll plug that!
By Kymberly Williams-Evans
Readers: What wearable tech do you already own? Use? What do you think of it? When is the last time you crawled? Not pub crawled, but crawled like an infant?
Do you like to stay ahead of the curve? I mean besides the ones on our baby boomer, midlife bodies? Then hold tight as we zoom through some of the key takeaways and quotables from the recent IDEA World Fitness Convention. Alexandra and I just returned from the main industry event that draws fitness professionals from around the globe. By attending many sessions focused on the over fifty crowd (Wheee! that’s most of us), I gleaned some relevant Fun Fit Facts, exercise trends, and plain ole’ good quotes.
Now to lay some of those fitness pro insights on you, so you can revel in the workout fun that lies ahead. Or more specifically, get your trending fitness quotes now while they’re hot!
Speaking of standing up, presenter Tomi Toles asked attendees at his “Walking Tall” session: “What muscles and structures do we walk from?” Most of us fell right into his trap — “Why, we walk from the legs, doncha know.” Wrong! After watching a video of a man with no legs “walk” on his ischial tuberosities (google it), we could see that great gait really comes from the abdominal wall muscles and spine. Want to be a better walker AND tone your abs at the same time? Check out our post on achieving great gait.
Come to my group fitness classes and look for our upcoming package of moves for “Fitness Over 50” if you want to try what we learned.
And that is it for quotes that “Inspire, Connect, and Transform” from the first day at IDEA. Subscribe, open your emails from us, and keep reading if you wonder how Day Two and Three managed to surpass the quality that was Day One. Coming soon to a blog near you. Near and dear, we hope.
By Kymberly Williams-Evans, MA
Readers: Which is your favorite fitness quote? One of the above? One to share from elsewhere? Let us know in the comments below.
Put on by the industry association for fitness professionals, it has grown over the years to offer options for enthusiasts too. Two in particular might appeal to you when making your 2016 plans for July.
Entrance is free, so that’s a super incentive right there. Several hundred companies, ranging from heavyweights Reebok, Merrithew/ Stott Pilates, TRX, General Mills, and Lorna Jane to smaller and newer companies such as Ahnu Footwear, Siggi’s Dairy, Lolé Fitness Apparel, LaBlast Dance Fitness, and Functional Aging Institute were offering samples, demonstrations, workouts and discounts to visitors.
No matter what your age, ability, fitness level, or health preferences, you could find something of interest. Just a few of the types of free workouts – indoor cycling, slacklining, Core Stix, interval training, walking, dance, suspension training, strength training, treadmills & cardio machines, Pilates, yoga, competitive events – are enough to get you thinking, “Wow, for the price of, um, ZERO, I can work out all day if I want.”
You can also shop for just about anything you need for fitness – clothing, shoes, apps, tech gear, equipment, healthy food, supplements, skin care, water in all kinds of forms (we saw dark brown mineral water that tasted just like clear water), education, pain relief, music. I’m wearing the Recon Jet glasses above from Intel.
Besides eating lots of free samples, I got a free functional fitness assessment. I didn’t do well, thanks to my knee that needs reconstruction, and my shoulder/ wrist injury, but at least I have additional information about ways I’m compensating. I also won free custom shoes from Reebok, and my sis won an Intel Basis Peak fitness/ sleep tracker. Other people won free spa weeks, a Schwinn indoor bike, mini-fridges, protein packs/ bars, clothing, music, training, books, and on and on and on.
Fitness Fanatics Day
You don’t have to be a fitness fanatic to sign up for this, because once you participate in just one of the workouts, you’ll become one – it’s that fun. Open to both convention attendees and the general public, Saturday was a full day of workouts lead by the fitness celebrities who created them: Jillian Michaels, Todd Durkin, Leslie Sansone, Beto Perez and Jeanette Jenkins.
I didn’t do the workouts, as I was covering them for IDEA Fitness Journal and didn’t have time, but I did stop in to all of them, and can tell you that the room was packed for all five sessions, and the exercisers were having the time of their lives.
If you’ve never enjoyed exercise, this “time of your life” concept will sound weird, but it just means you haven’t found the RIGHT exercise yet. I was really tapping my feet and wishing I could just stay in the “3 Mile Walk Concert With Leslie Sansone.” That was my favorite because it was easily accessible to nearly everyone. I saw people in there who represented typical Americans. This was not a class for the fit people; it was a class for the people. And since I’m a Boomer (with injuries) and I teach older adults (and university students), I am drawn to these inclusive kinds of workouts.
Next year the IDEA World Fitness Convention is back in Los Angeles July 13-17. Mark it in your calendar now. You’ll recognize me. I’ll be the one standing on the side of the room taking notes and tapping my feet. Except when the disco songs start. Then I set my stuff down and “help” the leaders show the youngsters how it’s done.
by Alexandra Williams, MA
How good is your functional balance control? You can find out in under 2 minutes. You can also discover which of your three balancing systems is strongest.
I had fun trying the balance assessment below when I attended the first Functional Aging Summit in Phoenix this past week. Day one of the conference was dedicated to learning how to maximize physical function for the over 50 exerciser. In order to know what to progress, we first need to establish baselines. It’s the ole’ “you don’t know where to go until you know where you are” approach. Ergo — Time to tackle fitness assessments that measure functional abilities such as static balance, dynamic strength, and dynamic balance. (What exactly is “functional fitness”? Click to our post with the answer once you have read this one).
My fun gets to be your fun. Try the following test which assesses your ability to maintain static balance when one or more sensory systems are inhibited. Stand on both legs with your arms against your sides. Perform each of the four conditions for 30 seconds with someone else timing you and keeping an eye out in case you fall or need a hand. Stop the test if you:
Before you begin, let’s define a few terms so you know which of your balance senses are fine and dandy or need development.
Ok, now to find out which of these three senses are your best friends, and which (if any) need better buddying up. Ready, set, time yourself!
– you are using your visual, somatosensory, and vestibular systems.
– you have pulled out your visual system, and are using just the vestibular and somatosensory systems.
(stand on a foam pad or BOSU ball, for example) – you are dependent on your visual and vestibular systems in this case.
(again using a foam pad or BOSU ball) – you are relying on the vestibular system alone.
How many seconds were you able to last for each condition? Under which conditions did you have troubles?
I’ll tell you who aced these tests when we tried them at the Functional Aging Summit — my new pal and inspiration, Marliene, an 80 year old teacher/ trainer from northern California. Not only did she have amazing balance and get to 30 seconds for all four conditions, but also she beat me in the Sit to Stand assessment test. I managed only 19 ups and downs to her 20, which put her above the 90 percentile for her age group and me in the 75% for mine. She is THE example of what active aging and functional training can do for a person. Yeah, I wish I had taken her picture, but we were too busy learning cool, functional exercises.
Side (plank) note: I just became the first fitness pro in my county to achieve the Functional Aging Specialist certification. You can read about it here on noozhawk.
The write up means I have a chance to be as incredible as Marliene one day — IF I put all my functional training knowledge into action! How about you?
Take the balance test. Record your results. Which of your balance senses were strongest? Weakest? Let us know in the comments below.
Kymberly Williams-Evans, MA
PS If you want to assess your leg strength, then check out this companion post, How Strong is Your Lower Body?
Then mark your calendar now for the afternoon and evening of June 3-4 when we host our first webinar, TransformAging. You will have free access to top fitness professionals who specialize in the movement needs of midlife women.
Are you wanting to start a movement program but get overwhelmed? Fallen off the workout wagon and having trouble hitching yourself back up? Thought back to the exercises you used to do and though “hayul no, that sounds too painful and intense now that I am in my second half of life”? Yet you still want to enjoy all that life has to offer, in a comfortable, sensible way?
Billy Preston might sing in your eager ear that,
“Nothin’ from nothin’ leaves nothin’
You gotta have somethin’ if you wanna be with me, that’s right, ha yea
Gotta have somethin’ if you wanna be with me
You gotta bring me somethin’ girl, if you wanna be with me.”
Our expert panel will bring strategies, pro tips, and shortcuts to your awesomesauceness ; you bring your attention and questions. You pay nothin’ but you get somethin’! Something super special, such as:
(Go ahead and click on each person’s link. You’ll be impressed by these experts!)
Need we say more? Probably, but you have enough now to raise your heart rate and to keep your June 3-4 evenings open. You’ll get notification soon on how to register (remember we used that magic word “free”). That is to say that if you already are a subscriber you’ll get registration details from us very soon. Very soon, grasshoppers! If you are not yet a subscriber, then subscribe! Good golly, you’ll get great fitness solutions targeted to your baby boomer needs plus the insider track to achieve greater midlife goodness!
Share this post if you have friends seeking some TransformAging! Have them join you online June 3-4 for this special webinar series.
By Kymberly Williams-Evans, MA
Alexandra Williams, MA and Kymberly Williams-Evans, MA
Alexandra: But first, a shout-out to ourselves, as it turns out we were both in the Top Ten for most socially engaged people at the convention.
— Steve Groves (@SteveatGoodLife) March 12, 2015
We were beat out by keynote speaker Arianna Huffington, a popular conference speaker, and Dai Manuel (a fellow FitFluential ambassador). Maybe it’s time to raise our rates. Hmmmm.
Kymberly: Arianna can take first place as most influential online IHRSA “attendee” with no envy from me as she was so clever in her keynote. I almost thought Alexandra wrote her material, that’s how funny Mz Huff was. Please note that a certain Me was ranked higher than a certain Not Me twinster. Score!
As for a key trend coming your way bigger than our hair and shoulder pads in the 80s — wearable technology is IT! Bands, apps, bracelets, watches, cords, equipment screens, club check-in software, online community connections, and more are infiltrating, permeating, hyperventilating our fitness future. Proof is coming in that tracking and measuring devices actually work! People who use technology are moving more.
We saw all kinds of amazing gadgets that gather your workout data, health profile, preferences, fat levels–you name it– in order to help you succeed with your health and fitness goals. Need accountability? Motivation? Feedback? Workout buddies? An exercise program to go? if you can conceive of it, you will find it at the IHRSA trade show which was loaded with ingenuity and visionary high techy thingies. Hey, I am currently testing out a handheld device that measures my body fat and muscle quality, courtesy of Skulpt Aim. I simply hold up to certain muscles the Skulpt Aim, which looks like a smart phone and voila — personalized data that I wish would lie to me. But it doesn’t.
You probably are contributing to the health and fitness tech trend right now. Have you ever used a pedometer? (Read our post on assessing pedometers) Slapped on a heart rate monitor? Synced a workout tracking device to your phone? Input info into a cardio machine that goes to a personal profile? Plead guilty to being a trend driver.
So you’re all fitted up with monitoring devices, but which workouts offer options for midlifers who may suffer from joint issues?
TRX Training for Midlifers
Alexandra: We have taken a few of the TRX suspension training classes before, but we wanted to know if they had a workout that would be suited for those of us with bad knees (Kymberly’s recent surgery), bad wrists (Alexandra’s recent fall), or other issues that make it necessary to modify so many other workout regimens.
So many of our students have asked our opinion about suspension training, worried they might fall or embarrass themselves if they tried it, so we went straight to the top to find answers. By “top” we mean we had our very own personalized workout with Dan Mcdonogh, the TRX Training and Development Manager and 2012 IDEA (our professional association) Fitness Instructor of the Year.
With a focus on good form (we loved him for that), Dan took us through a myriad of options for some of the main moves: squats, lunges, planks, rows, push-ups. Every time we said, “that would be an issue for someone with knee problems,” or “how can I do this move if I’m worried about balance,” Dan had a solution. (Keep an eye out for our video of this workout coming soonish to our website. See Dan survive standing between us as we crack jokes and compliment his red hair).
End Result: We totally loved this workout, as it helped increase our strength, balance, core and flexibility, all of which are important for Boomers (well, anyone really). I will just mention that I was amazing. Kymberly might have been too, but I kept poking her in the surgery leg.
Kymberly: Poke, poke, no joke. I really kneed to find exercise options that offer intensity with minimal joint impact. After doing a pain free happy dance for TRX, I found my cardio nirvana on the Total Wave Fitness.
More than two months of no cardio (aside from mosey level dog walks) has left me desperate to get my sweat on. Where, oh where is a high intensity, low impact exercise mode right for knees in rehab? That is fun? With variety? And smooth comfort like a Tom Jones song? Oh my gosh, but gliding on the Wave machine is perfect for anyone who wants an aerobic heart rate with no bone pounding. If you want to go for a ride and slide from side to side, talk your club into getting one of these. Sore feet? Wonky knees? Try the Total Wave. No excuses or downtime for joint pain sufferers. Santa Barbara Spectrum are you listening? Buy this for me — and the other members too, of course.
This crazy looking contraption could be the answer to those of you for whom aches and pains keep you from taking cardio classes or getting on cardio equipment. If you send me one, I WILL find room for it in my house.
Here’s to finding ways to work out as we age.
Readers: How has an injury or chronic condition kept you from exercising? What solution(s) did you find? And … is your klout score higher than ours? Comment below. And subscribe if you have not already.
Alexandra Williams, MA
According to research by the National Center for the Study of Adult Learning and Literacy, “being part of a cohort – a tight-knit, reliable, common-purpose group – is very important in different ways.” Not only were we tight-knit, we were on a mission to squish as many people as possible onto a couch. Sort of like a slumber party, but with a reasonable amount of sleep.
As humans, we strive to create meaning in our lives, which we do by growing, learning and giving. We do these things best when we have connections. Connections with women who both support and challenge me helps me create meaning, especially when I believe those women understand me, or at least have the framework to share a language that leads to understanding.
Okay, that’s all well and good and counselor-ish, but just like exercise, if it’s not fun, we aren’t going to do it. Speaking of which, our exercise classes for BAM were at 7 a.m. which we discovered was a bit out of the majority of the attendees’ comfort time zone. So now we have a conundrum to solve – how to help midlife women realize that you gain energy for a long day by getting up early to work out. In any case, Kymberly’s Abs, Balance, Core class and my Drums Alive workout were really fun for all who were there, as evidenced by these comments from Candace Karu of Cabot Cheese and Rebecca Olkowski.
As I’ve aged, I’ve discovered that I’m an outgoing introvert, or maybe an extrovert who likes a lot of “listening and observing” time. While teaching or presenting (we also gave a talk about media kits for bloggers) I am very animated and sociable, yet found that much of my “people enjoyment” came from listening to others’ stories. Are you more of a talker or a listener? I found it extremely satisfying to hear the stories my friends (which was everyone at the conference) shared – stories of loss, powerlessness, poverty, struggle, heartbreak, exhilaration, achievement and reinvention. These stories enabled me to feel part of the “girl gang” as we all have histories that got us to where we are now.
The “In” Group
Do you ever feel like you are on the outside looking at those on the inside? I do sometimes, especially at my job at the university, where every year I’m a year older and the students are still 20. My heart and plans and thoughts and desires all feel young to me, yet sometimes my body reminds me that I’m in my 50s. Sometimes my two boys make me feel old, simply because they are now grown up. I don’t want to be young again, yet certainly don’t see myself as old either. Being around a hundred women my age automatically put me into the “in” group. We were ALL good-looking and effervescent; fashionable and interesting. No-one was dismissed; there was no “outsiders” group. Doesn’t that sound like Friend Utopia?
Do you have a good balance of new and long-term friends? As I age, I find it important to make new friends as well as relishing my friendships that go as far back as a half-century. After the conference was over, Kymberly and I were taken on a Nashville sightseeing adventure by good friends we made via social media over the past few years – Kathy of Live the Fine Life, and Brenda (a single redhead from Alabama; hint to single guys). When I was young, I just accepted that everyone I met was my friend. As I aged, that changed, yet I still know when someone JUST IS my friend. I like the freedom age gives me to choose my friends based on nothing more than that I like them.
On that note, you get to see some pictures of downtown Nashville, courtesy of my desire to improve my photography skills. I don’t know if the BAM conference will be in Nashville in 2016, but I do know Nashville has lots to offer. I also know that I’ll be at the conference no matter where it’s held, because – Friends.
As Kathy Bates said in Fried Green Tomatoes, “Face it girls, I’m older and have more insurance.” In other words, we have money. And we’ll spend it with brands that acknowledge our existence. The sponsors of the inaugural Bloggers at Midlife conference deserve a shout-out for doing just that.
Support these brands:
1010 Park Place
Kymberly Williams-Evans, MA
We Feel So Spa-ritual!
Alexandra and I just returned from presenting at the second Tenaya Spa Wellness Retreat. We also presented at their first event, which we summarized in this post. We may not die with a lot of stuff, but we sure are rich in experiences! For one, who would have thought the gateway to Yosemite would be hiking-sandal weather and nearly snowless in mid-January? For another, who knew that smoked sturgeon tasted delicious when braised in tea?
Anyway, we drove up through sun, drought, and beautiful pine trees to offer two workouts: Drums Alive and ABC: Abs, Butt, Core and two workshops: Most Common Exercises Done Right and Wrong and 7 Movement Habits to Improve Your Brain Today. As presenters, we had the privilege to take part in the entire retreat. That included hearing American Spa magazine editor, publisher, and keynote speaker, Julie Keller Callaghan speak on Top Trends in the spa world.
Job Seekers Apply Here
One of the key points Julie made is that the spa industry is growing. No, make that Exploding. Faster than a hot flash in the middle of a public presentation. As in, if you know people needing career direction, steer them to a resort. It’s not solely baby boomers driving the growth. Just as many people (mostly women, no shocker there) ages 30-50 are going to spas as those 50-70.
Special Can Mean Affordable
I was actually surprised, because, seriously — who has the money to head to spas so often? How can a luxury industry be taking over the wellness world? Turns out one of the trends is what Julie calls “Specialty Solutions,” which are affordable, specific indulgences. If you want just your lashes, hair, or skin treated, you can now find “beauty bars” and express services at mainstream rates, for example. As well, bigger, more expensive spas are branching into shortened and price conscious versions of their traditional offerings. You can now find 3 day or weekend deals at resorts that once were weekly only.
Luxury to Mainstream
Another trend is that the industry is shifting from being considered a luxury to a necessity. More and more of us are heading to the mountains, beaches, jungles, and forests to de-stress, rejuvenate, and catch up on rest. Just as having a personal trainer shifted in the late 90s from the domain of the rich and famous to mainstream middle class clients, so too is the concept of heading to the spa. Because I neeeeeed it!
You Are Feeling Sleepy
A trend Julie coined “Deep Sleep” highlights a solution spa professionals are creating for the 70 million chronically sleep deprived Americans. From having sleep experts on staff to meals devised to enhance relaxation to dream inducing treatments, spas are addressing sleep needs to keep us well and healthy. Budget minded sleepyheads can now nap in special “cabins” that have customizable aromatherapy and sound settings. ZZZZzzzzzzzzzone out for 20-40 minutes for $1 a minute you catnappers!
Get Real, Be Authentic
While American Spa’s editor, Julie covered 10 key trends, I will share just one more big one here: “Keeping It Real.” Spa goers seek authenticity. They — you?– crave experiences unique to a given location. Spas attract guests with ingredients and services indigenous to the region. The Ascent Spa at Tenaya Lodge at Yosemite is right on top of that trend with its treatments. Many of the soaps, skin care products, oils, and scents they use come from local sources.
I did professional research on their authenticity by booking their “Half Dome (half hour) Hiker’s Delight lower leg massage. It was real all right. So real I went for a brief hike afterward just to test out the full foot effect. Worth it for sure! My feet felt so good I could have gone up Half Dome. (Ok, my knees did not work in harmony with this idea). So back I went to the Ascent Spa for my “thank you for presenting gift” of their Signature Firefall Body Treatment, which pays homage to the Yosemite historic firefall when parkgoers used to throw fires over the waterfall. A little dangerous, but I am on board to be a trendsetter for that spa treatment!
And we hope such delight lies in your future and budget. If you have been to spas lately, what trends are you spotting? Which trends do you HOPE kick in so you can take advantage of this booming industry? As for my sister and me, we hope our trend of presenting and teaching at such glorious places continues into the future. I want to be Spa-tacus. Yes, I’m Spa-tacus!
Can you really look 5 pounds thinner in less than 5 minutes? Get our free booklet when you enter your email in the box to the right. If you are already a subscriber, tell your friends. Friends don’t let friends age without sharing active advice.