We are just back from the annual IDEA World Fitness Convention with some products and info that should interest you. This post will focus on food and products, while Kymberly will write later this week on trends she discovered.
Though there were hundreds of vendors in the Expo Hall, I shall share seven that grabbed my attention.
The founders wanted to make a substitute that tasted like meat, and they’ve achieved their goal. Free of gluten and cholesterol, the 100% plant protein beef and chicken products are also non-GMO. Great flavor. The ingredients list for the beef crumbles: Water, non-GMO pea protein isolate, non-GMO expeller-pressed canola oil, beef flavor (yeast extract, maltodextrin, natural flavoring, salt, sunflower oil, onion powder), rice flour, tomato powder, caramel color, contains 0.5% or less of: calcium sulfate, evaporated cane juice, potassium chloride, oregano, dried marjoram, ground basil, lemon juice concentrate, citric acid, black pepper, salt, dried thyme, dried rosemary, red chili pepper flakes, onion extract, garlic extract.
Cute compression fitness apparel that assists with posture support and pain relief. As we mentioned in one of our six posts about posture, it’s important to “zip” down the back as well as up the front. When I stopped at the IntelliSkin booth, they emphasized this aspect too. Technology truly is being woven into our clothing, just as predicted in this 2007 article about the fitness facility of the future.
My very first aerobics job was in 1983 in West Berlin, and this is the mineralwasser I drank when I lived there. So to me, Gerolsteiner has been around for a long time, though it is definitely new to the U.S. In the 80s, I drank it because I liked it. Now I know about its health aspects too. No calories, no sugars, and no preservatives, it’s even sold in glass bottles, as plastic bottles are known to have phthalates. With over 2,500 mg/ minerals per liter (yup, the Germans don’t do quart measurements), the three main minerals are calcium (bones, teeth), magnesium (metabolism, muscle & nerve function), and bicarbonate (regulates acidity). Even though it’s the world’s #1 sparkling natural mineral water, Gerolsteiner is just now coming to the U.S. so you might have to request it from your local grocery store. And I don’t think they’ll mind if you pronounce it wrong.
If you don’t want to leave your workout machine to get some wipes, you no longer have to, as this is a packet of wipes that attach to an arm band. The sales crew at the booth had me at “helps prevent staph infections” because my son got staph when he wrestled in high school, and it was serious. The website is under partial construction, as the Wypes are brand new, but don’t let that deter you from spending $3.79. Total deal.
Okay, nuts aren’t new. But I did learn that peanuts are not a tree nut. The nine that are: Brazil, almond, hazelnut, walnut, pistachio, pecan, cashew, macadamia and pine nuts. The council had research papers that I grabbed, knowing you’d be interested in the health findings. I read that tree nuts are inversely associated with both metabolic syndrome and obesity, and total and cause-specific mortality , plus associated with decreased health risk factors for cardiovascular disease. I happen to love almond milk, and am glad it’s working with me and my body. I still hate Brazil nuts.
As the owner of four pairs of Ahnu Shoes, I was stoked (70s organic-y, surfer expression) to see them at the Expo for the first time, showcasing their super attractive footwear. We even got to meet the co-founder, Jacqueline van Dine (a good Dutch name if I ever heard one). Now owned by Deckers (conveniently based in our town of Santa Barbara), Ahnu has a catalogue full of cute shoes. We even got a sneak preview of their upcoming line, which made us drool a little bit on ourselves. And they follow the Ethical Supply Chain Guidelines.
With a mission to “provide style choices for women that spark interest in fitness and promotes healthy lifestyles in mind, body, and spirit,” this company makes dumbbells and kettlebells that are cute and colorful. Not just a single color – boring. These weights come in pink camo, floral blue, cheetah, zebra and hope. I had fun playing with these at the booth. And I like their tag line – Strength Comes in Many Colors.
ALS Ice Bucket Challenge
One last thing – I’ve seen the various celebrity ice bucket challenges (fundraisers for the fight against ALS) going around, and saw a big one live at the convention, when the founders of IDEA joined up with some of the fitness industry’s leaders for a group ice-freeze, but had no interest in doing one myself, especially here in drought-stricken California. But this morning my nephew wanted to tag me, so I agreed because I believe in the project (if not the waste of water) and couldn’t say no to a kid. Known as Lou Gehrig’s disease, ALS is well known to the fitness industry, due in large part to our long-standing relationship with Augie Nieto, founder of Life Fitness and Augie’s Quest. I hope you watch my video and go tag three people with your own video. Of course, the point is to raise money, which seems to be working.
Go forth and be healthy! Challenge yourself to something new today.